Welcome

Developing a marketing strategy - the “big picture” framework containing your value proposition, brand characteristics, key brand messaging, target customer demographics, competitive intelligence, and other high-level elements will position you brand for growth.

We'll help you develop your strategy, brand identity, guidelines and vision. Having a good strategy in place will provide the foundation to create solid marketing and campaign plans containing a mix of marketing and business development tactics executed across multiple channels for effective brand awareness and lead generation. 

Successful digital marketing strategies and campaigns are built on a solid foundation with well-planned goals that are actionable and measurable.

Typically, digital marketing campaigns have a bulk of activity that occur over a few weeks, then have consistent drip activities over time so you get the best return on investment. 

Let us assist you with creating and executing digital strategies and tactics including web, social, blog, email, video and more to effectively attract, grow and retain customers.

All good marketing plans consist of a mix of both digital and traditional marketing tactics that are executed across multiple channels. 

Plans should also take an integrated approach to ensure that marketing and business development tactics align and support each other. 

We can help you design and implement solid traditional marketing strategies and tactics including advertisements, webinars, conferences and events, direct mail, thought leadership, collateral and presentations, public relations / media, and more.

It is important to define a business development strategy in the form of a plan describes how you’ll identify, nurture and acquire new clients; how you’ll manage existing client accounts and relationships; and how you can develop new or expand upon existing business opportunities to drive growth and profitability. 

When we assist with developing your business development strategic plan, we will perform due diligence to understand the goals of all functions in your organization to create a solid business growth plan that aligns and integrates well with marketing and all other functions. 

Capture management focuses on maximizing the win probability of specific pursuits by leveraging research, resources, relationships, and processes. 

Understanding how to capture a lead requires knowledge of marketing, business development, corporate strategy, proposal development, finance, pricing, contracts, project management, human resources, and other functions of the organization.

We will help you take the client research, relationship and organizational knowledge to develop a capture plan that outlines the client's needs, the solutions you can provide and a well-rounded approach to win the pursuit.

Proposal management is the process of developing and overseeing written proposals with the purpose of closing a sale. 

To be effective, proposal management must incorporate successful processes, procedures, checklists, templates, win themes and key messages. Even though proposal management oversees the implementation of the proposal development process, it greatly depends on input delivered by marketing, capture management and subject matter experts. 

We'll take those inputs and help you develop a winning proposal. We're able to effectively manage the entire life cycle from planning through submission.